Call for Papers: New Deadline February 1, 2012
FASHIONING THE GLOBAL CITY
Guest Edited by Claudia Brazzale, Ph. D.
Institute for Research on Women
Rutgers, The State University of New Jersey
NEW Deadline February 1, 2012
“Fashioning the Global City” turns the focus of Streetnotes on the
relationship between cities and fashion to explore how the cultural and
material production of style informs and performs urban lives and
The fashion industry has historically drawn on the metropolis and its
association with modernity to stir fascination and desire for novelty
and change. Cities spatialize, ground, and give meaning to fashion by
providing both its imagery and its physical and social context. Today
cities are even more central to an increasingly global fashion system,
serving as both sites of legitimation and concrete places from which to
construct representations of urbanity.
If the dynamism of cities has long been recognized as a source of
contemporary style, less attention is paid to how the fashion
industry/system has come to redefine the modern metropolis through its
commodification, manufacturing, and circulation of urban style. We are
interested in exploring how fashion remaps the cultural topography of
cities and how urban culture feeds fashion’s cosmopolitan imagination.
We question how fashion comes to shape the urban landscape of global
cities with its posters, ads, shows, and designer boutiques. What are
the consequences of flagship stores in metropolises around the world?
How do they serve as the fortified outposts of brands simultaneously
promoting labels in key cosmopolitan centers while absorbing their urban
edge? As Prada in New York (designed by Rem Koolhaas) and Romanticism3
in Hangzhou (designed by Sako Architects) produce spectacular and
experiential environments that have become tourist destinations on their
own right, we question fashion’s role in urban renewal.
In this issue, we aim to explore how “street culture” intersects with
fashion culture and industry, and examine how the implication these
intersections perform contemporary urbanity. We ask how fashion systems
transform images of historically marginalized communities such as the
“hood” or “ghetto” into market trends? How are such communities
constructed as sources of cosmopolitan fashion-style? And how is
fashion, and the image of the metropolis transformed by such imagery?
We seek contributions which consider what contemporary fashion can tell
us about the character of new metropolises and the dynamics of
globalization? How do cities become stylish, and in turn, what of the
urban is lost through the filter of commodified style? What kind of new
geographical and urban configurations arise from the link between
fashion culture and global cities? And, finally, what are the gender,
class, race, and sexual politics of these new geographical and fashion
We invite scholarly essays, photography, descriptive poetry, and
documentary analysis that explores the powerful relationships between
fashion, cities, and urban culture as well those which address the role
of fashion in shaping ideas of global urbanity and citizenship. We ask
contributors to consider the ways in which these relationships are
mediated and negotiated by the concrete conditions of production, local
and intimate desires, and the processes of globalization.
Possible topics include but are not limited to:
• Cities, urban lifestyles, subcultures, and fashion trends: Fashioning cities versus fashion’s manufacturing of the urban.
• Urban fusion in fashion and the role of dress in connecting the urban
life-styles of different countries; especially in the appropriation of
marginal urban spaces (the hood, the ghetto, the barrio, and the
• The ways in which fashion contributes, interferes with, or negates the
urban imaginary as it travels across global cities. How does fashion
extend and subvert urbanity?
• The class, gender, race, and sexual politics that the conjunction of
global cities and fashion performs, enacts, or enables. What kinds of
omissions are necessary to fashion global cities and urbanize fashion?
• The reproduction the metropolitan experience. How does fashion culture
performs the sights and sound of urban life in its communication?
• The role of new outlets of brands as shopping destinations and how such outlets imagine and reconstruct the city.
• The particular life-styles, bodies, and environments that brands like
“Urban Outfitters,” “Abercrombie and Fitch,” and “Hollister” sell. How
do beach cultures or rural lifeworlds meet and shape city culture?
• The connection between fashion, art, and cities. How do museums’
retrospective shows of fashion designers, such as the recent Alexander
McQueen’s retrospective at the Metropolitan Museum in New York, serve
and impact cities?
• The role of globalization and the links between fashion capitals,
garment supply chains, and centers of production, consumption, and
Submission deadline February 1, 2012
Papers should be submitted through the Streetnotes site at: http://escholarship.org/uc/ucdavislibrary_streetnotes
Inquires and questions about topics can be addresses to special issue editor,
Rutgers, The State University of New Jersey
David Michalski, Editor
University of California, Davis